Last week the Annie Haak team packed up the best pieces from the current AW16 City Lights Collection and headed into the city. The reason – to showcase our most wonderful / favourite pieces of jewellery at Black Diamond’s (our fabulous PR Company) Press Day, where we get the chance meet, greet and engage with the press, bloggers and influencers to give them a chance to get up close and personal with brand and most importantly meet Annie herself!
This day itself was a fantastic day held at the Westbury Hotel in Mayfair central London, the most beautiful location and a place I would definitely recommend visiting if you have a spare penny or two!! The engagement and feedback from some very influential people were just great, it is always amazing to hear the lovely feedback from loyal ANNIE HAAK fans and when we get the chance to meet these great people in person it brings everything to life, making what we do even more worthwhile and rewarding.
Our marketing and design executive Chloë alongside founder, creator, designer and all round businesswoman Annie Haak, were on hand for the day to tell the ANNIE HAAK Story and the ideas behind the AW16 City Lights collection. All in all a very success day – Thank you Black Diamond for having us.