What does a day behind the scenes at an Annie Haak jewellery shoot really look like?
For our latest shoot, the day started bright and early at 6:30am, as the team met at the train station ready to make the journey to London. After an early start and a trip into the city, we arrived at the studio ready for a busy day of capturing some of the jewellery that our customers know and love.
Capturing Our Signature Jewellery
This shoot was all about celebrating our signature jewellery pieces - the designs our customers know and love. From our iconic Santeenie bracelets, featuring much-loved charms such as the Robin and Tree of Life, to our Personalised Zodiac Tag and Birthstone Silver Bracelet and Sama My Guardian Angel Bracelet Stack - Sterling Silver, the day was all about capturing these meaningful designs in a fresh and beautiful way. But before the cameras could start rolling, there was one important part of the day to get right: the styling.
Creating the Perfect Jewellery Stack
Annie took time to carefully prepare each jewellery stack, choosing pieces that complemented one another and created that effortless Annie Haak look. Showing how beautifully our bracelets work together is such an important part of the brand, whether you choose one of our ready-made stacks or create your own combination of individual bracelets.
It’s all about showing that there’s no one way to create your perfect stack. By mixing different designs, meaningful symbols and personal details, you can create a combination that feels completely unique to you - a stack that tells your own story and means something special.
Annie Takes Centre Stage
With all the jewellery looks photographed and the rest of the video content captured, it was time for Annie to step in front of the camera. The final piece of content for the day was a bracelet stacking video, where Annie demonstrated how she creates a stack using some of her favourite Annie Haak pieces.
It was a chance to show how different individual bracelets can be brought together to create a stack that feels personal and unique.
And, of course, Annie made it look effortless!
Want to see how Annie creates her own bracelet stack? Watch the video here.