Blue is tipped to be the new black this season and Annie Haak Designs is standing by with a plethora of sterling silver jewellery complete with gorgeous blue accents, including brilliant blue, turquoise and sapphire.


Some say that the increase in blue pieces, particularly dresses with dropped waists, could be the result of the 1920s-inspired trend. Flapper fashion made a comeback at the end of last season but with the recent hype surrounding The Artist it seems likely to stick around well into 2012. The French romantic drama, which won seven BAFTAs this month, is set in Hollywood between 1927 and 1932.


Ken Downing, fashion director of luxury chain Neiman Marcus, assured that: "Navy will be the neutral of the season."


He went on to say that many designers will have drawn creative inspiration for a "modernized flapper" style from Woody Allen's Midnight in Paris and Baz Luhrmann's remake of The Great Gatsby as well as The Artist.


There are accents of blue running through Annie Haak’s 2012 jewellery collection – from brilliant blue silk in our Tiny Tali Sterling Silver, Cord and Silk Friendship Bracelets and terrific turquoise in our Sama Bobo Turquoise and Sterling Silver Charm Bracelets to semi-precious sapphire gemstones in our Silver and Precious Gemstone Earrings and Hati Sterling Silver and Gemstone collection

David Wolfe, creative director at trend forecasters The Doneger Group, said that the array of rich jewel tones and bright accents at New York Fashion Week could only mean one thing: "It's colour that is moving fashion forward."


However, navy isn’t the only OTM colour; deep greens and brocades and jacquards have also been spotted on the catwalks.


In response to the continuing trend for luxurious materials, Colleen Sherin, senior fashion director at Saks Fifth Avenue, has said: "When customers spend their money, they want to feel and see that they are truly getting something for what they paid...Any form of embellishment or decorative fabrication makes the consumer feel they getting something quite special, that's worth the money they have spent."


This is a reason why ladies love to accessorise with gorgeous sterling silver jewellery from Annie Haak  – it’s affordable, wearable fashion that makes them look and feel fabulous!