Jewellery Buzz at London Fashion Week

It seems that jewellery could become more prominent at this year’s London Fashion Week – fabulous news for all you fashion-forward jewellery lovers!


A brand new initiative has been set up by British jeweller Stephen Webster and the British Fashion Council (BFC) with the aim of supporting, showcasing and promoting the UK’s jewellery design talent at London Fashion Week.  Named the BFC Rock Vault, the new initiative is due to launch at Somerset House during London Fashion Week – 17th-21st February, 2012.


Webster and his panel of judges, including representatives from Central Saint Martins and Vogue and buyers from Liberty, have selected 10 jewellery designers to launch Rock Vault: Hannah Martin, Tomasz Donocik, Hillier, Jordan Askill, Alexandra Jefford, Fernando Jorge, Husam El Odeh, Jo Hayes Ward, Melanie Georgacopoulos and Sophie Bille Brahe. These innovative, fresh-faced designers will be given support to create unique installations as well as business mentoring to help further their careers.


Annie Haak Designs is just as excited as Stephen Webster about this advent for upcoming jewellery designers and the initiative’s founder has commented: “As a London jewellery designer and a craftsman, it gives me great pleasure to be curating Rock Vault, an area dedicated for the first time to the rising stars of the UK jewellery industry under the umbrella of the BFC. Together with a panel of experts, we have selected what we believe to be the best representation of young talent.


"Over the last 10 years, jewellery has become an integral part of both men and woman's wardrobe. This meteoric rise has meant jewellery designers have been crying out for inclusion within the established fashion platforms. Rock Vault finally offers such an opportunity. We are all very excited to realise this vision.”


We love the idea of the UK’s jewellery designers having their chance to stand proud with all the other talents demonstrated at London Fashion Week and similar events. Here’s looking forward to some fantastic, super trendy jewellery designs hitting the market soon! In the mean time, why not check out the latest stunning sterling silver jewellery designs in Annie Haak’s 2012 collection?