On set with ANNIE HAAK’s SS18

We’re all super excited at the ANNIE HAAK HQ as last week we packed up our props and headed to our favourite studio Seventy7 in Parsons Green, London to shoot the SS18 collection, Dancing with Colour!

Apart from having serious office envy with the quirky wall paintings and delicious lunches, we did manage to bring the sun of Bali to West London. Joined on the set with us we were lucky enough to have the creative minds of Ruth, Head of Creative at Seventy7, Ian our fabulous photographer, Sophie, the talent behind the make-up and Daria, our beautiful Russian model!

The day was awash with beautiful pastel fashion, bohemian scarves and a rainbow of powdery paint and tasty sweeties.  To end the day, we even channelled our inner Elvis Presley and Daria rocked her guitar and singing skills!

For the second shoot of last week, we joined our favourite Instagrammer Paulina, the brains and beauty behind fashion blog Fashion Is Mine Passion. We headed to Putney to join one of Annie’s friends, Penny Horne in her fantastic bohemian flat overlooking the Thames: a haven of colour, spirituality and happiness. Paulina was our model for the SS18 model alongside her husband Hubert the photographer.

The images are gorgeous and we’re all eagerly awaiting the final shots to share with you! Watch this space for the SS18 Dancing with Colour collection, launching on 18 April…